THE BRAND-NESS OF STRANGERS:
We’re incidentally exposed to familiar logos constantly, but that doesn’t influence us — does it?

This week in Consumed, a look at an iconic logo, and at what recent research suggests about how exposure to such symbols — via “incidental brand-consumer encounters” — may exert an influence we don’t notice.

Read the column in the November 16, 2008 issue of The New York Times Magazine, or here.

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